People often tell me how beautiful my interior business looks — from the curated showroom and styled Instagram posts to the carefully chosen pieces on my webshop. And while I truly appreciate the kind words, what they don’t see is what’s happening behind the scenes.
Because the truth is: I’m the chief cook and bottle washer of this entire operation.
I do it all. And I mean all of it.
Packing, unpacking, and moving (all the time)
One day I’m lifting vintage chairs out of a delivery van, the next I’m bubble-wrapping pottery for shipping. I spend more time with packing tape and cardboard than I’d like to admit. Sometimes it feels like I run a moving company on the side.
Bookkeeping and legal juggling
I never thought I’d get so intimate with spreadsheets, invoices, tax codes, or shipping declarations. But here I am, filing receipts, tracking expenses, updating inventory, and trying to stay on top of all the legal bits — VAT, contracts, import regulations — you name it.
Sourcing and buying (aka treasure hunting)
Sourcing is one of my favorite parts, but also one of the most intense. Whether I’m scrolling through suppliers at midnight, visiting markets, or arranging international shipments, I’m always on the lookout for special, unique pieces that feel right for my brand — and my customers.
Building relationships (and putting out fires)
Suppliers, customers, transporters, fellow creatives — there’s always someone to talk to, follow up with, or chase. Sometimes it’s a friendly chat. Other times it’s damage control. Either way, I’m the one who picks up the phone.
Styling and staging
Making things look beautiful is at the heart of what I do. I’m constantly rearranging the showroom, styling photos, and making sure every item — online and offline — tells a story. But let me tell you: restyling a corner 10 times in one day is not uncommon.
Logistics and inventory
You’d be amazed how quickly things go sideways if I lose track of what’s coming in, going out, or accidentally double-sell something. Managing stock between the webshop, storage, and showroom is like playing Tetris — with breakable objects.
Running the webshop
I upload the products, take the photos, write the descriptions, handle the payments, process the orders, answer customer emails, and track deliveries. And when something breaks on the site? Yep — I’m tech support too.
Keeping the showroom Inspiring
My showroom is small, but it has to work hard. It’s a sales floor, a storage area, a photography studio, and a design lab all in one. I’m constantly cleaning, rearranging, dusting, and trying to keep it fresh — even on the days I have zero energy left.
Talking to everyone, all the time
Clients call. Suppliers message. Emails ping. Instagram DMs buzz. My inbox is a revolving door. And even though I’m stretched thin, I do my best to respond quickly and with care. Every conversation matters.
Managing social media
Oh, social media. It never ends. I love connecting with people and sharing my work, but creating content, editing reels, writing captions, and engaging with followers takes so much time. And yet, it’s essential.
The “Boring” but crucial admin
Behind every dreamy interior photo is a stack of forms and folders. Insurance, return policies, import documents, GDPR compliance… It’s not glamorous, but it keeps the business alive — and legal.
Why do I keep going?
Because this business is mine. I built it, I believe in it, and despite how exhausting it can be, I wouldn’t trade it for anything.
Every item I source, every customer I connect with, every corner I style — it’s all personal. I don’t just run a shop. I tell stories through space, through texture, through objects that find a second life in someone’s home.
Yes, I’m the chief cook and bottle washer. But I’m also the dreamer, the doer, the decision-maker — and, somehow, the one still standing at the end of the day.
So if you’re running a one-person show too: I see you. Keep going. You’re not alone.